By Raoul A. Cortez, a visionary Mexican-American broadcaster and activist, is celebrated in today’s Google Doodle on what would have been his 118th birthday.
Cortez’s pioneering spirit left an indelible mark on American media. He established the first full-time Spanish-language radio and television stations in the United States, giving a voice to a growing Latino population. The Google Doodle, designed by Mexican-American artist Rafael Lopez, reflects the multifaceted roles Cortez played in shaping Latino culture and advocating for civil rights.
Born in Veracruz, Mexico in 1905, Cortez immigrated to San Antonio, Texas, where his media career began. He honed his skills as a reporter for “La Prensa,” a prominent Spanish-language daily newspaper.
Cortez’s passion for radio led him to acquire airtime on KMAC radio. There, he produced a vibrant mix of Spanish-language content, including songs, comedic acts, and sketches. Recognizing the need for accessible media catering to Spanish speakers, Cortez took a groundbreaking step. In 1946, he launched “La Voz Mexicana” (The Mexican Voice), the first full-time Spanish-language radio station, forever changing the media landscape.
The success of his radio venture propelled Cortez to expand his media empire. He established the first Latino-run American television station in Spanish, further amplifying Latino voices.
Beyond broadcasting, Cortez championed civil rights for Latinos in the U.S. He played a pivotal role in the landmark court case Delgado v. Bastrop Independent School District, which dismantled segregation of Mexican Americans in Texas public schools.
Raoul A. Cortez’s legacy extends far beyond the stations he built. He remains an inspiration for his unwavering dedication to amplifying Latino voices and advocating for equality. His achievements were widely recognized. The National Association of Broadcasters awarded him the media excellence award. The trade publication Radio Ink created an award in his honor – Medallas de Cortez Hispanic Radio Award – to celebrate Latino radio leaders. Cortez passed away in 1971 in San Antonio, but his contributions to American media and Latino culture continue to be honored. In 2015, Cortez and his media programs were even included in the American Enterprise exhibit at the Smithsonian National Museum of American History.
“Like Raoul, you can make a positive change in life,” Lopez told Google. “No matter how big or small your contribution is, the changes will be lasting and remembered.” This quote by the artist behind the Google Doodle serves as a powerful reminder that we all have the potential to make a difference.
