By Riyadh Air, Saudi Arabia’s ambitious new airline, is making waves in the aviation industry even before its first flight. Set to take off in 2025, the airline is committed to redefining air travel with a focus on luxury, technology, and a unique passenger experience. One of the ways Riyadh Air is setting itself apart is through its cabin crew uniforms, opting for a high-fashion approach rather than traditional attire.
Ditching Tradition for High Fashion
Riyadh Air CEO Tony Douglas has stated that the airline will not have cabin crew uniforms in the conventional sense. Instead, they will have “cabin crew fashion,” specially designed to reflect the airline’s modern and stylish brand identity. This decision is a departure from the norm in the aviation industry, where uniforms are often seen as a symbol of professionalism and uniformity.
Ashi: The Designer Behind the Vision
To bring this vision to life, Riyadh Air has partnered with renowned Saudi Arabian couturier Ashi, the creative director of Ashi Studio. Known for dressing global superstars like Beyoncé, Penelope Cruz, Sonam Kapoor, and Zendaya, Ashi brings a wealth of experience in haute couture and a deep understanding of Saudi Arabian culture to the project.
Unveiling the Look
The highly anticipated cabin crew fashion line was unveiled at Paris Fashion Week in June 2024.
A Glimpse into the Future
Riyadh Air’s decision to embrace high fashion for its cabin crew uniforms is a bold statement that reflects the airline’s ambition to be a trendsetter in the industry. By moving away from traditional uniforms, Riyadh Air is creating a distinct brand identity that emphasizes style, modernity, and a commitment to offering passengers a unique and memorable travel experience. Please note: I cannot provide specific links to news articles or announcements about the Riyadh Air uniform as my knowledge is only up to November 2023.
