WAGs Style Guide: How to Cheer on the Lionesses in 2025 Like Victoria Beckham and Tolami Benson

What if the Euros weren’t just about the game, but about the fashion? As the 2025 UEFA European Championship kicks off, the WAGs Style is taking center stage, with celebrities and athletes’ girlfriends redefining cheerful spectatorship as a fashion statement. From Victoria Beckham’s iconic stadium looks to Tolami Benson’s DIY biker aesthetic, the WAGs are shaping the summer’s most talked-about style trends. This Euros 2025 Style Guide breaks down how to capture the essence of WAG culture while celebrating the Lionesses in sophisticated, unapologetic fashion—because even soccer fans deserve to look as good as they cheer.

The WAGs of the Euros: A Style Revolution

The WAGs (Wives and Girlfriends of professional athletes) have never been just about supporting their partners—they’re style icons in their own right. This summer’s Euros has rekindled the WAG aesthetic, with celebrities like Victoria Beckham, Tolami Benson, and Georgina Rodriguez leading the charge. Their looks, from bold accessories to off-duty ensembles, blend athleticism and glamour to create a new era of fashion-forward spectatorship.

Unlike the 2006 World Cup, where WAGs like Victoria Beckham, Cheryl Tweedy, and Colleen Rooney became global sensations, this Euros 2025 feature a fresh wave of WAGs who refuse to conform to traditional soccer fan attire. Tolami Benson, girlfriend of Arsenal’s Bukayo Saka, embodies the modern WAG, wearing a custom leather biker jacket and upcycled England corset that viralized her style. Meanwhile, Victoria Beckham continues to set the standard, mixing bold sunglasses, diamond accessories, and minimalist outfits to balance sport and fashion.

The Euros 2025 WAGs Style is not just about looking good—it’s about expressing identity and embracing the cultural moment. With social media as their platform, these WAGs are defining what it means to be a style-conscious fan, using their influence to push boundaries and reinvent the traditional stadium look. From oversized sunglasses to chunky boots, the current WAG aesthetic is as diverse as the players they support, celebrating individuality while maintaining a collective flair.

Vintage Vibe: The 2006 WAGs and Their Iconic Looks

The 2006 World Cup was more than a sporting event—it was a cultural phenomenon that popularized the WAG aesthetic. The “hooligans with credit cards” tagline, infamous for its tabloid-era insults, actually highlighted the fashion-forward spirit of the era. Victoria Beckham, Cheryl Tweedy, and Colleen Rooney became household names not just for their attachment to their soccer stars, but for their signature styles that spanned from sporty casual to high-fashion glamour.

Victoria Beckham wore an England Rocks tank top, matching shorts, and tinted sunglasses to captivate fans and media alike. Her cheerful yet polished look set the tone for the WAG aesthetic, proving that you can dress like a fan without sacrificing style. Cheryl Tweedy, known for her “fire” looks, paved the way for boldness, wearing a chili pepper necklace and off-the-shoulder knit tops that blended casual and statement-making.

The 2006 WAGs catalyzed a trend that has resurfaced this summer, with modern WAGs like Tolami Benson reinterpreting the style for 2025. Their influence is still felt, as brands and fashion writers like Leslau Fashion continue to analyze their impact. “The WAGs of the 2000s were the first to mingle sport and style, creating a blueprint for today’s WAGs,” said Leslau Fashion in a recent analysis.

Euros 2025: The Rise of Y2K and Statement-Making WAG Looks

This summer’s Euros has triggered a resurgence of Y2K fashion, with WAGs wearing looks that echo the decade’s iconic styles. Micro shorts, oversized sunglasses, and chunky boots are back, as fashion brands like Umbro and Chlo embrace the WAG aesthetic.

Victoria Beckham has once again proven her expertise in stadium fashion, wearing a white cami, trucker cap, and maxi shades to perfectly capture the WAG essence. Her looks are a blend of sophistication and casual cool, showcasing how fashion can be both functional and expressive.

Meanwhile, Tolami Benson has taken the WAG trend to new heights, mixing sporty and edgy elements in her custom leather biker jacket and upcycled England corset. This DIY approach to WAG style has inspired a new generation of fashion-conscious fans, celebrating individuality over conformity.

Georgina Rodriguez and other WAGs have also emerged as style icons, with their looks influencing both sport and fashion. The mix of casual and luxurious elements in their wardrobes reflects the evolving definition of WAG style.

The Power of WAGs: From Spectatorship to Cultural Influence

The WAGs are more than just fashion accessories—they’re cultural figures who shape public perception of sport and style. Leslau Fashion has noted that WAGs are now part of the fashion narrative, with their looks often setting trends.

This summer’s Euros has amplified the WAG culture, with celebrities like Victoria Beckham and Tolami Benson leading the fashion charge. Their presence in stadiums and social media has demonstrated how fashion can be both personal and public, blurring the lines between athletic fandom and style icons.

The WAGs also serve as a reflection of broader trends, like the resurgence of bold accessories and oversized silhouettes. From diamond-studded sunglasses to chunky boots, the WAGs are embodying the current fashion landscape, proving that even spectatorship can be a statement.

Key Takeaways

• The Euros 2025 Style Guide highlights how WAGs like Victoria Beckham and Tolami Benson are redefining spectator culture with bold, fashion-forward looks that blend sport and style. This trend shows that cheering on the Lionesses is not just about supporting athletes but about expressing identity through statement accessories and avant-garde outfits.
• WAGs have evolved from casual spectators to cultural icons, with their looks influencing both fashion and sports media. The 2006 World Cup set the stage for this trend, and modern WAGs are reinterpreting it for 2025, mixing retro elements with contemporary flair.
• The resurgence of Y2K fashion in the Euros 2025 WAG style reflects a broader shift in how fashion is embraced by celebrities and athletes’ partners. From micro shorts to oversized sunglasses, the WAG aesthetic is both accessible and luxurious, proving that fashion can be worn on any occasion.
• Tolami Benson’s DIY approach to WAG fashion, including her custom biker jacket and upcycled corset, shows how modern WAGs are embracing individuality and sustainability. This trend aligns with current fashion values, where personal expression and eco-conscious choices are celebrated as part of the WAG experience.
• As the Euros 2025 continues, the WAGs are set to define the next wave of fashion trends, showcasing how spectatorship can be a form of artistic expression. Their looks and statements will leave a lasting impact on both sports and style culture.